Business Developer
(he, him, his)

Joél Mejia is a New York-based professional specializing in Communications, Marketing, and Digital Content Management, with a strong focus on Cooperative Business Development. He is also a founding member of the worker-owned Mi Oh My Farms Cooperative based in the Bronx and Kingston, NY. Currently, Joél plays a vital role in supporting the ICA Group, a prominent non-profit organization dedicated to promoting employee ownership, by contributing his expertise in outreach, marketing, and providing technical assistance to worker-owned cooperatives.

With a career spanning several decades, Joél has established himself as an accomplished media consultant, producer, and trainer for both businesses and nonprofits. Prior to his involvement in economic development, he served as a dedicated high school media literacy teacher, empowering graduating seniors with valuable skills and knowledge.

As a passionate advocate for worker-owned enterprises, Joél is committed to the principles of permaculture and Just Transition as transformative frameworks. He firmly believes that these principles hold the potential to reshape power dynamics and foster stronger connections among individuals and the Earth, our shared home. His role as a founding member of an agricultural cooperative is part of a multi-phase strategy aimed at shifting economic and cultural power away from oppressive systems, drawing inspiration from indigenous spiritual teachings.

In his current capacity, Joél applies his extensive experience and expertise to advance the mission of the ICA Group, working diligently to promote worker ownership and create positive change within communities. His dedication to cooperative development and commitment to sustainable, equitable practices make him an invaluable asset in the field of economic empowerment and social transformation.

Fun Facts

What do you do at ICA? 

My role includes communications, marketing, digital content management, business support and development, and market research.

What is a worker-owned business that inspires you?

Mi Oh My Hydroponic Farms is a worker-owned business that I founded and am still a member of. The farm is primarily based in the Bronx and expanding into the Hudson Valley with a mission to eradicate food insecurity and provide wealth-building opportunities for our community.

What is your favorite podcast?
Wha is your favorite TED Talk?

Reggie Watts: Beats that defy boxes

Like the name implies, this “performance” has many layers and being mostly improvised, resonates with how I truly see the world: a place to make magic from nothing!

What helps you maintain work-life balance? 

What helps me maintain a work-life balance is my wellness practice, particularly yoga, deep tissue massages, acupuncture, chiropractic, and meditating in saunas.

Where is your current home base? 

My work is mostly done in Kingston, New York which is in the Hudson Valley, and I also spend time working in the New York City office.

What is your favorite book on leadersip? 

Collective Courage by Jessica Gordon-Nembhard because it demonstrates how leadership is born out of adversity and resilience.

Connect with Us to Transform Your Business

Have questions about employee ownership or cooperative development? Whether you're exploring a business transition, starting a new cooperative, or seeking tailored solutions to strengthen your industry, our team is here to help. Let us guide you toward a more equitable and resilient future for your business and community.